I'm a content writer &
social media consultant based in Toronto.
For the last decade I have produced strategic digital content for businesses and brands who want to cultivate communities online. I began my career in social media alongside its emergence as a key piece of the marketing puzzle. It's my bread & butter and passion. I am now dedicated to helping entrepreneurs and small to medium size businesses as either full time support or consultation on a project-by-project basis.
My Skills & Services
Curious about how to set yourself up on social? I'll lay the foundation by providing tools & best practises you'll need to successfully run your social accounts. I provide all the support & expertise required for a turnkey social media solution. We'll start by establishing a strong strategy with a follow up plan for how best to use social to support your business goals.
Great for: clients who want initial launch support & strategic consulting.
I love good storytelling and the power of words. I have experience with blog posts, biographies, web copy for e-commerce & crafting brand stories from scratch. I can write long detailed paragraphs or short punchy scripts. I can also support with editing or proofreading. I am also well versed in community building and management.
Great for: clients who want on-going social support with community, copy, and content creation.
Getting noticed online today is hard work. You need to pay to play & that means strategically supporting your content with a targeted media spend. I can also assist with influencer outreach and ideation so you partner with the right people who will connect with your community and help promote your product, service, or cause.
Great for: clients willing to invest in paid media or looking for brand ambassadors.
If you're just getting started online I can help you launch a simple website, start selling through a Shopify store, improve your customer service, and email marketing strategy. Everything you do online should feel connected and from a consistent voice.
Great for: B2C clients who are starting from scratch or need a digital upgrade.
Work I'm Proud Of
Crafted brand story for launch
Setup and grew Instagram account from 0 to 10k followers
Published copy, content and implemented paid media
Executed a full scale launch event with key Toronto media & influencers
Ongoing community management
Provide updated lens on current best practises for social media
Share insights for how to use social media to support philanthropic giving
Create stream-lined copy and brand voice guidelines for reaching new demographics
Suggest new strategic content
Content & Community
Marketing lead on new product launches and content strategy for e-commerce website
Set up email marketing purchase funnel & e-blast calendar
Sourced, recruited and managed brand ambassadors & programs
Oversaw brand partnerships
Revamp brand voice and content pillars
Prepare digital marketing copy and creative direction
Directly lead all social properties and managed community feedback
Provide insights and expertise to their internal marketing team
Designed & built Ivy Rhode's launch website
Crafted brand story & founder biography
Wrote product descriptions & web copy
Provided strategic recommendations for improving Instagram account
Built & lead all social activity for the St. Joe's Young Professional Community
Execute email marketing campaigns
Prepare sponsorship decks and social media plans
Liaison with St. Joe's Foundation to ensure we offer support and consistency
In my years on both agency and client side I have worked with noteworthy brands in various categories.
I have versatile category experience on both the B2C & B2B side.
Sarah was (and is) a joy to work with. Professional, upbeat and positive she takes hold of the task on hand and confidently gets things done. In short, she is awesome.
Jasmine Hubjer, Founder of Ivy Rhode
Sarah worked on the Giftcraft team for three amazing years! She was extremely dedicated, hardworking, and driven by results. She successfully designed and executed the social strategies for Giftcraft's Family of brands and wore many hats while working here. In addition to managing our social strategies Sarah also successfully conducted desk-side meetings with top editors, managed our PR agency and all in-person events. She was a valuable team member who embraced the company culture and worked very well in a team environment.
Ryan Cohen, VP Sales at Giftcraft
We absolutely adore Sarah McCain. Sarah joined the Nightcall team years ago leading social on one of our biggest and most prestigious clients. Sarah was amazing at teaching, inspiring and leading this client through a challenging time in the capital markets space. Sarah excels at taking complex challenges and simplifies them quickly. She delivered on execution while inspiring our team of visionaries and leaders. We trusted and support Sarah and hope our paths cross again soon.
Anthony CK Thomas, Founder of Nightcall
Reach out to me using the form below or by emailing me directly. All initial conversations are free of charge. Let's discuss how best I can help you!
Tel: 647-680-1203 | email@example.com
95 St. Clair Avenue West, Suite 200
Toronto, ON M4V 1N6