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 I'm Sarah.


I'm a content writer & 

social media consultant based in Toronto.

For the last decade I have produced strategic digital content for businesses and brands who want to cultivate communities online. I began my career in social media alongside its emergence as a key piece of the marketing puzzle. It's my bread & butter and passion. I am now dedicated to helping entrepreneurs and small to medium size businesses as either full time support or consultation on a project-by-project basis.

My Skills & Services



Curious about how to set yourself up on social? I'll lay the foundation by providing tools & best practises you'll need to successfully run your social accounts. I provide all the support & expertise required for a turnkey social media solution. We'll start by establishing a strong strategy with a follow up plan for how best to use social to support your business goals. 

Great for: clients who want initial launch support & strategic consulting.


& Content

I love good storytelling and the power of words. I have experience with blog posts, biographies, web copy for e-commerce & crafting brand stories from scratch. I can write long detailed paragraphs or short punchy scripts. I can also support with editing or proofreading. I am also well versed in community building and management. 

Great for: clients who want on-going social support with community, copy, and content creation.

Reach &


Getting noticed online today is hard work. You need to pay to play & that means strategically supporting your content with a targeted media spend. I can also assist with influencer outreach and ideation so you partner with the right people who will connect with your community and help promote your product, service, or cause. 


Great for: clients willing to invest in paid media or looking for brand ambassadors


If you're just getting started online I can help you launch a simple website, start selling through a Shopify store, improve your customer service, and email marketing strategy. Everything you do online should feel connected and from a consistent voice.


Great for: B2C clients who are starting from scratch or need a digital upgrade.

Work I'm Proud Of


Social Strategy

  • Crafted brand story for launch

  • Setup and grew Instagram account from 0 to 10k followers

  • Published copy, content and implemented paid media

  • Executed a full scale launch event with key Toronto media & influencers

  • Ongoing community management


Strategic Consult

  • Provide updated lens on current best practises for social media 

  • Share insights for how to use social media to support philanthropic giving

  • Create stream-lined copy and brand voice guidelines for reaching new demographics 

  • Suggest new strategic content

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Content & Community

  • Marketing lead on new product launches and content strategy for e-commerce website

  • Set up email marketing purchase funnel & e-blast calendar 

  • Sourced, recruited and managed brand ambassadors & programs

  • Oversaw brand partnerships 

Snow Mountain

Social Support

  • Revamp brand voice and content pillars

  • Prepare digital marketing copy and creative direction

  • Directly lead all social properties and managed community feedback

  • Provide insights and expertise to their internal marketing team 


Digital Footprint

  • Designed & built Ivy Rhode's launch website 

  • Crafted brand story & founder biography 

  • Wrote product descriptions & web copy

  • Provided strategic recommendations for improving Instagram account



  • Built & lead all social activity for the St. Joe's Young Professional Community

  • Execute email marketing campaigns 

  • Prepare sponsorship decks and social media plans 

  • Liaison with St. Joe's Foundation to ensure we offer support and consistency

Brand Experience

In my years on both agency and client side I have worked with noteworthy brands in various categories.

 I have versatile category experience on both the B2C & B2B side. 


Kind Words


Sarah was (and is) a joy to work with.  Professional, upbeat and positive she takes hold of the task on hand and confidently gets things done. In short, she is awesome. 

Jasmine Hubjer, Founder of Ivy Rhode

Sarah worked on the Giftcraft team for three amazing years! She was extremely dedicated, hardworking, and driven by results. She successfully designed and executed the social strategies for Giftcraft's Family of brands and wore many hats while working here. In addition to managing our social strategies Sarah also successfully conducted desk-side meetings with top editors, managed our PR agency and all in-person events. She was a valuable team member who embraced the company culture and worked very well in a team environment. 

Ryan Cohen, VP Sales at Giftcraft

We absolutely adore Sarah McCain. Sarah joined the Nightcall team years ago leading social on one of our biggest and most prestigious clients. Sarah was amazing at teaching, inspiring and leading this client through a challenging time in the capital markets space. Sarah excels at taking complex challenges and simplifies them quickly. She delivered on execution while inspiring our team of visionaries and leaders. We trusted and support Sarah and hope our paths cross again soon.

Anthony CK Thomas,  Founder of Nightcall

Let's Chat

Reach out to me using the form below or by emailing me directly. All initial conversations are free of charge. Let's discuss how best I can help you! 

Thanks for getting in touch!

​Tel: 647-680-1203 |

95 St. Clair Avenue West, Suite 200

Toronto, ON M4V 1N6

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